[{"text": "1. Activer son réseau", "anchor": "reseau"}, {"text": "2. Prospection directe", "anchor": "prospection"}, {"text": "3. Marketing entrant", "anchor": "inbound"}, {"text": "4. Systématiser les recommandations", "anchor": "recommandations"}, {"text": "Combiner les 4 canaux", "anchor": "combinaison"}, {"text": "Erreurs à éviter", "anchor": "erreurs"}]