[{"text": "L'importance de l'emplacement", "anchor": "importance"}, {"text": "Les critères de choix", "anchor": "criteres"}, {"text": "La zone de chalandise", "anchor": "chalandise"}, {"text": "Analyse de la concurrence", "anchor": "concurrence"}, {"text": "Emplacement et coût", "anchor": "cout"}]